HI, I’m Maria Alejandra Rolón
I'm a Product Designer with over 5 years of experience embracing complexity with confidence – from robust B2B/B2E platforms to detail-oriented B2C experiences. My background in banking and consultancy has taught me how to turn challenging problems into clear processes and intuitive interfaces.
I'm passionate about improving and standardising the way we work, building together as a team, and exploring AI as a creative ally.
Projects
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Eggify, a B2B platform for hospitality
The aim of the project was to create a digital space where operators and suppliers can connect, build trust and simplify the supply chain.
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Creating GPTs with OpenAI
I've used AI to optimise work processes, such as creating a voice and tone assistant trained in the company’s guidelines.
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Sabadell Online Account: Digital onboarding experience for new customers
We design a scalable, secure and user-centred digital onboarding experience that drives customer acquisition across all channels. We went from 0% to 55% digital acquisition in just two years.
*Under NDA project
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CaixaBank International: Internal platform redesign for banking teams across 6 countries
We redesigned and digitised key modules to minimise human error, save time and improve the experience for banking staff in multiple countries. More than 230 professionals now benefit from the new tools.
*Under NDA project
Words from Colleagues
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“She has been a wonderful, kind, empathetic and helpful colleague who was easy to work with and someone whom I could always rely on to be an excellent team player.”
Varun Rajaram / Product Manager
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“Alejandra proved to be vital to the team and contributed significantly to the success of the banks complex projects. She is a detail-oriented, user-oriented, creative and innovative designer.”
Christopher Barklem / Design lead
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“It was always special to see how she could keep everyone's spirits high with her good attitude and resourcefulness even when facing complex challenges and situations.”
Ana M.Gonzales / Product Designer
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"Mariale is a great professional. She doesn’t only understand perfectly your design needs , but she has a great attitude, always proactive and mindful of other people’s needs."
Carolina Guerrero / Project Manager
Through My Lens
A glimpse into how I observe the world beyond design. Photography helps me slow down, connect with the here and now, and notice the beauty in everyday details. This space is a small window into my way of seeing and feeling.
